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Market trends. Cutting-edge corporate event ideas. New hotels in growing cities...and which ones to
avoid.
Such information is The Trendle Group's specialty.
So check this page frequently, because if it's In The News, we'll know about it...and pass statistics and
market tidbits along to you.
In The News:
Meetings and events account for more than $120 billion in annual business volume in the United States
alone. ? The Economic Impact of Meetings, MPI Foundation White Paper
The frequency of corporate meetings and events have grown by 21% in 2006 thus far, with the
expenditure per meeting on the rise 7% over last year. ? FutureWatch 2006, American Express
91% of all executives consider the importance of event marketing within their organization to have
increased over the last 12 months. 37% of all managers surveyed stated that meeting and event
marketing presents the greatest ROI for their company. ? Global Trends in Meetings and Events,
George P. Johnson Company
In addition to supporting a larger number of events, independent meeting planners anticipate a 28%
increase in the number of proposals delivered this calendar year. ? Future Watch 2006, American
Express
The greatest needs for improvement in the meeting industry relate to the planning and execution of
these events in a strategic and cost-conscious manner. ? Making Meetings Work, MPI Foundation
To learn more, click here and visit MPI Web, a world leader in Corporate Event and Meeting Research.
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