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The Trendle Group was established in July 2006 on the premise of providing an invaluable service of meeting and event organization to companies and organizations, saving them revenue and manpower. Since then, The Trendle Group has served a variety of clients from all over the world, from small businesses to major corporations, and has acquired the experience to prepare for and execute corporate events that are meticulously planned and coordinated.
Kate Strickland, President/CEO of The Trendle Group, graduated from the University of Florida with a Bachelor of Science degree and a Master of Arts in Mass Communication degree. She spent her undergraduate and graduate years gaining extensive knowledge in public relations and hospitality marketing with such companies as Hill & Knowlton in New York City and The Weber Group in London.
Upon graduation, Kate earned a coveted position with the historic, award-winning Casa Monica Hotel in St. Augustine, Florida. She spent two years developing and enhancing the catering sales department, ultimately playing a vital role in making the Casa Monica Hotel one of the leading wedding destinations in the country. She was later promoted to Corporate Sales Manager, where she was responsible for managing an active and thriving statewide client roster.
In 2006, Kate fulfilled a lifelong passion for entrepreneurship and opened The Trendle Group, a third-party meeting and convention management firm. Since then, the company has boasted Fortune 500 clients from coast to coast, as well as numerous awards and accolades for innovations in the meeting and event industry.
In 2008, Kate appeared on CNBC’s “The Big Idea” with Donny Deutsch, and in 2009, she graced the cover of ConventionSouth magazine as a “Meeting Planner to Watch.” Kate was also named an MPI Foundation Scholar the same year.
In her free time, Kate enjoys spending time with her family and friends, running, reading, relaxing at the beach, and University of Florida football.
Contact Kate directly at kate.strickland@trendlegroup.com or 904.687.1573.
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